The Privilege Check
Let’s turn a traditional coat check into an unexpected privilege check.
The mission of the 3% Conference is to improve equity and inclusion in advertising . As a sponsor, how do we show up in a meaningful way and not just slap our damn logos everywhere?
The Facts
It was going to be cold.
November in Chicago cold.
The coat check would be busy.
So, we turned the coat check into a privilege check.
Our updated ticket stub had privilege statements you’d scratch off if you identified with them, revealing sobering statements.
And in a rare, but rewarding part in advertising—we got to see people participating in our idea.
