Bomb Pop Awards

Bomb Pop Awards

Bomb Pop has always stood for being #NotOneThing. So, to celebrate tweens and their mashup of different identities, we created the first ever Bomb Pop Awards, entirely hosted on TikTok.

We teamed up with influencer, Brent Rivera to find tweens who are #NotOneThing. The best submission was rewarded $15k of CASH MONAYYY. No cap*

* I had to write in Gen Z lingo, and it was a learning experience that made me feel incredibly uncool, but now I can translate your teenager’s texts. Holla at me fam.

Kicked off with a team of influencers

And a TikTok TopView takeover

Submissions rolled in. We awarded the best submission of each day with $1k.

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WINNER WINNER $15K DINNER!


Brent surprised the ULTIMATE winner by cold calling her, and unexpectedly our Gen Z winner actually picked up the call! There is hope for humanity after all, but don’t cold call me. I’ll never pick up.

Everybody’s favorite, a case study.

High-key. It’s a bop.