A Flavor for Every You

A Flavor for Every You

Gen Z tweens are multidimensional. They’re a football player who also wears makeup to class. A classical ballerina who also dances circles around everyone on Fortnite. Whoever they are, whatever identity they inhabit, there’s a flavor for every one of their “you.”

Like all social campaigns, we also made videos featuring each flavor individually, all in 4 different ratios with :15s and :06s cutdowns per flavor.
The exact number is a sh*t ton. Let me know if you want the link to those.

Shout out to the moms who were really the directors on the ground during our remote shoot.

And shout out to making a baller Snapchat lens that’s as weird as Snapchat is.