JOIN THE OBSESSED
JOIN THE OBSESSED
Mercedes-AMG is the high-performance, sporty line of Mercedes-Benz. But, only 4% of Americans know about it. So, to raise awareness we tapped into the obsessive nature we all know car fanatics possess and asked if they were ready to dive into Mercedes-AMG and join the obsessed.
By the Sounds
Every Mercedes-AMG vehicle has a unique, roaring engine sound. A sound only those obsessed would be able to distinguish. So, we created a way for fans to train their ears and start their obsession.
By the Numbers
From horsepower to torque, those obsessed with Mercedes-AMG vehicles know all the numbers by heart. So, we created a social experience for people to dive deep into each vehicle and get lost in the details.
