JOIN THE OBSESSED
JOIN THE OBSESSED
mercedes-benz is for everyone.
mercedes-amg is for the obsessed.
a campaign that went deep into the details—the sound, the numbers, the parts—speaking in words only the obsessed would understand.
By the Sounds
Every Mercedes-AMG vehicle has a unique, roaring engine sound only those obsessed would be able to distinguish. So, we created a challenge for fans to train their ears and start their obsession.
By the Numbers
From horsepower to torque, those obsessed would know all the numbers by heart. So, we created an experience for people to dive deep and get lost in the details.
